Dr.Hotellátó Zrt.
Enhancing Online Sales and Customer Experience
Client Overview
Dr. Hotellátó Zrt. is a Hungarian leader in hotel supplies, offering high-quality amenities, equipment, and personalized products for hotels, pensions, and spas. With nearly 30 years of experience, the company serves a diverse client base, helping hospitality businesses elevate guest experiences through world-class products.
Overcoming Barriers to an Efficient and User-Friendly Webshop
Challenges
Dr. Hotellátó Zrt. faced multiple challenges with its existing webshop, which limited its ability to provide a seamless customer experience and impacted operational efficiency. From visual inconsistencies to missing features, these obstacles required a comprehensive strategy to resolve.
Outdated Visuals
Outdated visual elements and poor-quality product images detracted from the webshop’s professionalism.
Inefficient Navigation
The menu structure was unclear, making it difficult for customers to find specific products or categories, ultimately leading to frustration and lower engagement.
Lack of Mobile Optimization
With no mobile responsiveness, the webshop was not accessible to users browsing on smartphones or tablets, resulting in missed sales opportunities.
Complex Backend Operations
Managing the product database, images, and customer profiles was tedious and error-prone, leading to inefficiencies in day-to-day operations.
Missing Key Features
Essential functionalities like a currency converter, upselling options, downloadable catalogs, and inquiry buttons for custom orders were absent, limiting the website’s ability to serve its customers effectively.
Security Vulnerabilities
The website’s forms lacked protection against spam, creating issues with data integrity and increasing the admin workload.
Strategic Enhancements to Build a High-Performing Webshop
Solutions Implemented
01 Revamped Website Design
• Developed a dynamic mega menu for clear and efficient navigation.
• Organized categories and subcategories to make it easier for users to find products.
• Implemented hover effects and interactive elements to improve the browsing experience.
02 Professional Visual Overhaul
• Enhanced the quality of all product images using advanced AI tools.
• Sourced and aligned high-resolution images with their respective products to ensure consistency.
• Replaced outdated visuals with clean, professional designs that reflect the brand’s credibility.
03 Improved Mobile Responsiveness
• Redesigned layouts and content to ensure full responsiveness across all devices.
• Optimized navigation for touch interfaces to improve usability on smartphones and tablets.
• Addressed display order issues for grouped products to enhance the mobile shopping experience.
04 Enhanced E-Commerce Functionality
• Integrated a currency converter plugin for international customers.
• Added upselling and cross-selling features to increase average order value.
• Implemented buttons for downloadable product catalogs and resources.
05 New Features for Better Customer Engagement
• Added an inquiry button with an email form for made-to-order products.
• Introduced a cost breakdown feature for package splitting to provide pricing transparency.
06 Streamlined Backend Operations
• Simplified product and image management using tools like WP All Import and WooCommerce.
• Automated processes for creating and updating customer profiles, reducing admin workload.
• Categorized products more effectively to streamline inventory management.
07 Security and Spam Prevention
• Integrated Google reCAPTCHA to secure all forms and reduce spam submissions.
• Strengthened backend security to protect user data and maintain trust.
08 Post-Launch Support and Debugging
• Resolved white screen and plugin conflict issues during the go-live phase.
• Conducted rigorous testing to ensure all features worked flawlessly across devices and browsers.
• Provided ongoing adjustments and optimizations for improved performance.
