Business Builders
From Vision to Reality – Developing a Professional, Conversion-Focused Website from Scratch
Client Overview
Business Builders is a coaching agency focused on helping small and medium-sized enterprises (SMEs) achieve personal, financial, and professional growth. The agency needed a completely new website to establish its online presence, showcase its services, and deliver an engaging user experience. Below is a detailed description of the challenges and the solutions you provided:
Overcoming the Obstacles of Starting from Scratch
Challenges
As a new coaching agency for SMEs, Business Builders faced the challenge of launching a professional online presence that reflected their expertise, supported their programs, and engaged their target audience. Without an existing website, the agency required a tailored platform to address these needs effectively.
Establishing a Professional Online Identity
Business Builders lacked a digital presence, making it difficult to reach their target audience or showcase their coaching services. The absence of a website limited their ability to build trust and credibility among SME clients.
Creating a Clear Structure and Navigation
The absence of a content framework or navigation structure made it difficult to organize information about their services, coaching programs, and benefits. Visitors needed clear pathways to explore offerings and engage with the agency.
Developing a Robust Learning Management System (LMS)
Business Builders needed a platform to host their coaching programs, which involved long-form videos, interactive materials, and flexible payment options. Without this functionality, delivering value to clients would be impossible.
Ensuring Future Scalability and Engagement
Business Builders wanted to create a platform that could support community-building initiatives, such as podcasts or membership features, but lacked the groundwork to scale these ambitions.
Strategic Implementation for a Strong Digital Foundation
Solutions Implemented
01 Crafting a Professional Website from Scratch
Built a fully responsive, modern website. Designed a layout that reflected the company’s expertise and values, creating a strong digital identity for Business Builders.
02 Intuitive Navigation and Structured Content
Developed an easy-to-use navigation menu with key sections such as:
• Business Builders Academy
• About Us
• Inspirations
• Training and Coaching
Included a prominent “Apply Now” button to guide users to take action.
03 Implementing a Learning Management System (LMS)
Integrated LearnDash LMS to host long-form coaching programs, quizzes, and progress tracking. This allowed Business Builders to deliver an engaging and professional learning experience.
04 Conversion-Optimized Design
Created landing pages for services like the Venture Building Program, Intrapreneur Coaching, and the Business Coaching Group Program. Added strategically placed CTAs, secure inquiry forms, and a streamlined application process to boost conversions.
05 Scalable Features for Future Growth
Planned and prepared the site for features like long-form podcasts and community forums. Created a flexible framework that could accommodate future scalability, ensuring long-term growth and engagement.
